LaunchX Rebrands to onespark, Signaling New Era of Customer Engagement Innovation

STERLING, VA – September 1, 2024 – LaunchX, the leading provider of automated customer engagement solutions for B2B companies, today announced its rebrand to onespark, marking a significant milestone in the company's evolution and expanded mission to reignite dormant customer relationships through innovative data-driven strategies.

The rebrand to onespark reflects the company's core philosophy that it takes just one spark to reignite a customer relationship and transform a dormant contact into an active revenue stream. This new identity better captures the company's unique approach to turning neglected databases into predictable growth engines.

A New Identity for Proven Results

"The name onespark perfectly encapsulates what we do," said the company's leadership team. "We've seen time and again how a single, well-crafted touchpoint can reactivate a customer who hasn't engaged in months or even years. That's the spark that ignites the flywheel of sustained engagement and revenue growth."

Since its inception, the company has helped hundreds of B2B organizations unlock millions in revenue from their existing customer databases. The rebrand comes at a time of significant growth, with the company expanding its service offerings and client base across multiple industries including capital equipment, manufacturing, home services, and distribution.

Expanding the Vision

The transition to onespark represents more than just a name change—it signals the company's commitment to innovation in customer engagement automation. The new brand identity emphasizes the company's unique "Flywheel" methodology, which combines audience segmentation, personalized messaging, and outcome optimization to create self-sustaining growth engines.

"Our clients don't just get a service; they get a complete transformation of how they think about customer engagement," the team explained. "We're not just launching campaigns—we're reigniting relationships that drive sustainable business growth."

Proven Track Record

Under the LaunchX brand, the company has delivered impressive results for clients across industries:

• • 6x increase in service contract requests within 90 days for industrial equipment companies
• • $178K in new revenue from a single reactivated prospect in the automation industry
• • 14 replies and multiple six-figure opportunities from dormant database campaigns
• • Consistent 25-40% response rates across multi-channel engagement sequences

Seamless Transition for Clients

Existing LaunchX clients will experience a seamless transition to the onespark brand. All current services, support, and account management will continue uninterrupted. The company's proven methodologies, technology platform, and team remain unchanged, ensuring continued excellence in service delivery.

"This rebrand is about evolution, not revolution," the leadership team noted. "Our clients can expect the same exceptional results they've come to rely on, now under a brand that better reflects our mission and values."

About onespark

onespark (formerly LaunchX) specializes in transforming dormant customer databases into active revenue streams through automated, data-driven engagement strategies. The company's proprietary Flywheel methodology combines advanced audience segmentation, personalized multi-channel messaging, and real-time performance optimization to deliver measurable ROI for B2B organizations.

Headquartered in Sterling, Virginia, onespark serves clients across multiple industries including capital equipment, manufacturing, home services, and distribution. The company's mission is to help organizations unlock the hidden value in their existing customer relationships through innovative automation and strategic engagement.